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Hillclimbing and Sprinting is the UK’s fastest moving motorsport combination. These events are avidly followed by thousands of enthusiastic fans. But this is not just a place to test the performance limits of drivers and their cars. It is also an environment to conduct serious, productive business.

"Marketing in Motorsport" is about the business side of motorsport sponsorship. Commerce is as much a part of the racing scene as the competition. Becoming a part of the Scottish Hillclimb and/or Sprint Championship is a business decision that makes sense.

Racing fans are educated, influential, and professional people. Two-thirds are between the ages of 25 and 45. They work for professional companies that are also your customers. They are the prime audience and are willing to find out what you have to say about your products.

Many of the drivers themselves work for and are sponsored by local, national and multinational companies. These drivers and any of their company representatives who are there to watch them racing are also seeing your logo’s and products being advertised, and they will remember this the next time they require services and/or products that you supply.

Racing fans are considered very knowledgeable in many areas and influence the buying decision of a vast number of people, whether or not they are directly involved in purchasing. These are people you would want to have recommending and/or using your products or services.

In addition, racing fans show tremendous loyalty to the companies that market via motorsport, according to surveys conducted by some of the national bodies involved in sponsorship programs. They see companies advertising in this way as innovative and forward thinking

What You Can Expect as a Sponsor

• Reaching the right people. Educated, influential, and professional people.Providing opportunities for a wide variety of marketing and sales promotions.

• The advertising is working all the time, not only at events, but also en route. Even when the car is parked somewhere i.e. a shopping centre car park or outside the local cinema. This type of advertising is always at work.Brochures/Sales literature provided can be passed out at events to interested parties who need to know more there and then.

• Having a program can readily tie-in with your current marketing goals and programs to support your company image of quality, performance, and reliability.

• Use pictures of the racing car and details of the season’s progress in brochures or company newsletters.

These costs are generally negotiable and your logo/advert sizes would be agreed on depending on the space available on the car. The logo's/advertising can generally be placed wherever you choose on the car provided that space is not already reserved

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